Geomarketing
Geomarketing
Through data reprocessing, visualization, and specialized reporting, we provide our clients with a comprehensive view of key business management data, connecting it to specific aspects of Italy. This data allows them to make strategic decisions, drive change, direct investments, eliminate inefficiencies, and discover new market opportunities.
In particular, some examples of intervention are:
- Monitoring the performance of internal bank divisions to identify specific development areas at the local level.
- Monitoring the sales trends of financial products sold by bank advisors at the local level.
Our insights
27 April 2026
AI as a reasoning partner: the role of prompting in UX
By Arianna F. Scopece, UX/UI Designer at Excellence InnovationIn recent years, the spread of Generative AI has profoundly transformed the way we design digital products and services.Tools such as Chat…
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24 February 2026
From requirements to results: how to achieve consistency and value with SMART Requirements
by Sonia Vitolo, Project Consultant at Excellence Innovation
IT projects are developed in increasingly complex contexts, where the real challenge is not only technological integration, but the cont…
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02 December 2025
Open Innovation and Digital Transformation: Winning Strategies to Accelerate Companies’ Technological Evolution
by Carolina Vanoni – Excellence Innovation
In an increasingly interconnected global context, where new technologies are now present in most everyday activities, digital transformation has become a …
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