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Predictive Analytics

Predictive Analytics

Predictive analytics is the essential computational engine for companies seeking insights into the future state of their business.
Some key aspects to know about predictive analytics:

  • It is based on the company's historical data
  • It can be applied to both traditional and unstructured data (images, videos, tweets)
  • It can be used on both Big Data and smaller data volumes
  • It produces rules that can be directly exploited by the business to improve efficiency

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